On The House gives women free period products, funded by advertising, not by women. It is a new kind of channel. Instead of digital ads no one trusts or billboards no one really absorbs, brands reach women through dispensers in the places they already are, and a slice of what they would have spent goes toward products that are free at the point of need. Founder Remy Tucker turned that idea into a genuine world first.
The work
Kim Elizabeth James worked with Remy to write the content strategy and define how to build in public, especially through TikTok. That meant taking the ideas and turning them into content pillars, audience personas viewers see themselves in and platform purpose across each channel.
In Remy's words
"Working with Kim Elizabeth James was like handing over the tangled mess in my head and getting back a clear, compelling strategy that actually makes it work for us. As a founder, it's rare to find someone who can take your mission, your voice, your chaos, and turn it into content that generates results. Kim doesn't just strategise, she listens, distills and delivers. Since working with her, our socials haven't just looked better, they've become a magnet for the right kind of attention and inbound leads. She's sharp, intuitive, and genuinely brilliant at what she does. Highly recommend to any founder who needs their story told properly."
